Why is DMK now using a chatbot?
Chatbots have long been part of everyday digital life – whether booking travel, shopping online or quickly finding information. With the chatbot, we are adding another way to explore content on dmk.de. Our website already provides fast and direct access to relevant information. The chatbot now offers an additional, dialogue-based entry point – for everyone who prefers asking questions to clicking through pages.

How does it work?
Users enter a question via text input. Instead of clicking through multiple pages, they receive a suitable answer from the digital assistant. Whether it’s about transformation, products, careers or recruiting – the bot responds directly and expands on the topic if needed. This creates an intuitive way to navigate dmk.de. It is enabled by artificial intelligence and natural language processing, which understands everyday language and responds in a meaningful way.

dmk.de was completely relaunched a year and a half ago – and even received multiple awards. Why take the next step now?
Because digital communication never stands still. The relaunch created a platform that presents DMK topics in a modern, transparent and target-group-oriented way. The strong response and awards were a major incentive not only to present information well, but to make access to it increasingly simple. The chatbot is an additional entry point into the DMK topic universe.

How “smart” is the bot – and how does it stay up to date?
Our chatbot is based on artificial intelligence and understands questions in natural language. It is built on a knowledge database that is continuously maintained. The bot draws on the website’s content and is expanded whenever new, relevant topics are added. In other words, it is constantly learning.

What’s in it for users?
Above all: speed and convenience. Instead of searching for a long time, a single question is enough – and the answer comes immediately, around the clock. In addition, the chatbot can provide links to further information. This saves time and makes finding information far more relaxed.

And what’s in it for DMK?
The chatbot complements the existing website in a meaningful way and helps make information even more accessible – without replacing the proven structure of dmk.de. At the same time, it relieves teams of standard enquiries and supports the further development of digital communication in a more targeted and efficient way. A classic win-win situation.